May Sweeps
Let's talk about May Sweeps...
"May Sweeps" is the spring period when the networks pull out all the stops to get viewership. Not knowing why this is, I did a little research. I discovered that Nielsen mails out "diary" packets across the nation to in an attempt to measure smaller local market audiences in areas that are not covered by their samples already. Programmers make unusual efforts to attract additional viewers during these periods, including airing mostly first-run programming as opposed to repeats, airing more special broadcasts, and including special content in programming such as guest stars, controversial and unexpected plots or topics, extended episodes, finales, and increased competition in advertising.
While that sounds pretty boring I have to say I LOVE May Sweeps! Season finales of all my favorite shows are in May which I was reminded of last night. At the end of Prison Break the first commercial flashed the word "MAY" with a voice over that proclaimed "the moment you have been waiting for has arrived..." YUP, they're finally putting the 'break' in 'Prison Break!' SWEET! Not to mention 24 afterwards continued to be absolutely ridiculous in true comic book form - in such a manner I don't know what the hell will happen in the final episodes. It will conclude in May of course.
Other Season finales include American Idol, Survivor, The Office, My Name is Earl, Supernatural and Lost. I may pick up a few shows too (like Smallville, for example) if the premise sounds interesting enough because mediocre shows are just better in May.
I have to say that this TV season was one of the best for myself. Not only did we finally have the HDTV hooked up, most of the shows were amazing. My husband and I barely went to the movies in the past eight months. Why see a horror movie when I can watch a one-hour Supernatural? Why see a boring ass 120 minute action flick when I have Kiefer Sutherland kicking ass every week on 24? Not only is the picture better in my house, I get all the snacks I want and no people screaming and acting stupid during the show (unless someone is over that's drunk).
I look forward to the May Sweeps this year more than any other year I've ever watched TV. I can only hope it lives up to my expectations.
"May Sweeps" is the spring period when the networks pull out all the stops to get viewership. Not knowing why this is, I did a little research. I discovered that Nielsen mails out "diary" packets across the nation to in an attempt to measure smaller local market audiences in areas that are not covered by their samples already. Programmers make unusual efforts to attract additional viewers during these periods, including airing mostly first-run programming as opposed to repeats, airing more special broadcasts, and including special content in programming such as guest stars, controversial and unexpected plots or topics, extended episodes, finales, and increased competition in advertising.
While that sounds pretty boring I have to say I LOVE May Sweeps! Season finales of all my favorite shows are in May which I was reminded of last night. At the end of Prison Break the first commercial flashed the word "MAY" with a voice over that proclaimed "the moment you have been waiting for has arrived..." YUP, they're finally putting the 'break' in 'Prison Break!' SWEET! Not to mention 24 afterwards continued to be absolutely ridiculous in true comic book form - in such a manner I don't know what the hell will happen in the final episodes. It will conclude in May of course.
Other Season finales include American Idol, Survivor, The Office, My Name is Earl, Supernatural and Lost. I may pick up a few shows too (like Smallville, for example) if the premise sounds interesting enough because mediocre shows are just better in May.
I have to say that this TV season was one of the best for myself. Not only did we finally have the HDTV hooked up, most of the shows were amazing. My husband and I barely went to the movies in the past eight months. Why see a horror movie when I can watch a one-hour Supernatural? Why see a boring ass 120 minute action flick when I have Kiefer Sutherland kicking ass every week on 24? Not only is the picture better in my house, I get all the snacks I want and no people screaming and acting stupid during the show (unless someone is over that's drunk).
I look forward to the May Sweeps this year more than any other year I've ever watched TV. I can only hope it lives up to my expectations.
1 Comments:
Hey PopCultureWoman!
Love the name...
Glad to see you stopped by my site! I post every Friday so set your clock! If ya have one that is...if not, it's all good...
Sweeps seems to be a curse sometimes. We get repeats up until then so people are turning off more. Is that what the networks wanted? I dunno...
Posted today if you wanna swing by!! Will add you to my links definitely!!
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